SA Gaming Logo History – Brand Evolution from 2009 to 2025

The SA Gaming logo has evolved significantly since the company was founded in 2009 in Makati City, Philippines. Each generation of the SA Gaming brand mark reflects the company's growth from a regional Asian operator to one of the world's most recognized live casino solution providers.

SA Gaming Original Logo (2009–2019)

SA Gaming was established in 2009 with a founding brand identity designed for the Asian online gaming market. During this period, SA Gaming built its reputation primarily in Asian markets, licensed by PAGCOR and certified by leading testing laboratories GLI and BMM.

SA Gaming Brand Refresh (2019–2024)

Following SA Gaming's wins at major industry awards – "Live Casino of the Year" at IGA 2020 and "Asian Platform Provider of the Year" at MGA 2019 – the brand undertook a visual refresh aligned with its elevated market position as it expanded to 100+ countries.

SA Gaming 2025 Logo – Current Identity

In 2025, SA Gaming unveiled its most significant logo redesign featuring block letters symbolizing clarity, confidence, and simplicity. The redesign reflects SA Gaming's strategic vision as it continues to expand in new regulated markets including South Africa (WCGRB) and Peru (MINCETUR).